In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
For most lay people, marketing is marketing. Professionals, however, distinguish between outbound marketing and inbound marketing. Outbound marketing is considered more traditional. Marketing-Schools.org defines outbound marketing this way: “Outbound marketing tries to
Millennials are often discussed as though they form a homogeneous (even monolithic) group. But as I have pointed out in several past articles, nothing could be further from the truth. That shouldn’t
“Companies are increasingly tuning in to the importance of understanding their customers in order to make their marketing more effective,” writes Ian Barker (@IanDBarker), “and big data has a key role to
According to a report prepared for the World Economic Forum by Bain & Company, “Personal data is becoming a new economic ‘asset class’, a valuable resource for the 21st century that will
“Advertising has changed from an industry governed by hunches to one of data-driven precision,” writes Sq1 CEO Ernie Capobianco (@goernie20), “and the driver is maths.”[1] Sir Martin Sorrell, Founder and CEO of WPP,
“Many companies pursue growth opportunities without adequately defining who their ideal customers are,” according to Frank V. Cespedes, James P. Dougherty, and Ben S. Skinner III. “[1] That lack of clarity can
“Millennial mania … is overtaking all manner of businesses,” writes Hilary Stout (@hastout), “and [it] seems to be getting more obsessive by the day. Not since the baby boomers came of age
Christine Hassler (@ChristinHassler), a life coach and member of Generation Y (i.e., a Millennial) told Meagan Parrish, “The generational divide is the biggest diversity issue facing the workforce — even bigger than
“I’m officially sick of the term ‘Big Data’,” writes Scott Fasser (@scottfasser), director of Digital Innovation for HackerAgency. “Marketers have access to lots of data — got it. However, Big Data in
“It’s become apparent that producing targeted content will continue to be a major trend in the upcoming year,” writes Diana Muina, Marketing Coordinator at Hannon Hill. “Targeted Content is specific content created
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