In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
According to Scott Brinker (@chiefmartec), co-founder & CTO of ion interactive, today’s digital path to purchase requires marketers to create great customer experiences for a variety of consumers across multiple channels. This
We’ve all seen little figurines with their arms stretched wide standing on a pedestal engraved with “I love you this much.” That’s how I picture chief marketing officers when the subject of
Last year Gartner released a study about the five top emerging trends in digital marketing. One of those trends was the “rise of big content.” Julie Gauthier (@JulieGTR) reports Gartner’s study concluded,
A few years ago, Barry Schaeffer, Principal consultant with Content Life-cycle Consulting, wrote, “In times past, you targeted your marketing and sales by placing your name (ads, posters, Burma Shave road signs
Gartner asserts there are five underlying digital marketing trends currently shaping the advertising landscape.[1] They are: 1. “The purchase funnel has been blown to bits. Customers have moved from a discrete
According to Boston Consulting Group analysts, “Digital’s potential — the delivery of relevant advertisements to interested users at opportune times — has enticed marketers since the earliest days of the World Wide
Mobile technology is playing an ever-increasing role in the consumer’s digital path to purchase. A majority of all U.S. consumers used smartphones during the holiday season to help them make their purchases.
Preparations for this holiday season started right after this year’s New Year’s celebrations ended. One big question on many retailers’ minds is what are Millennials going to do this holiday season? Spend
“For marketers,” writes Brad Meehan (@bradmeehan), a platform architect at VML and stand-up comic, “the ability to pinpoint their exact target audience and personalize their experience has proven to increase both visitor
“The marketing world can be a tricky place,” writes Adam Groff, “especially if you head into each new campaign not really knowing who your customers are. Fortunately, targeted marketing can help you
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