In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
The Information Age introduced the world to a new challenge: information overload. It’s a challenge facing both individuals and organizations. Today’s retailers must compete with myriad other activities vying for a potential customer’s
John Wanamaker, the late department store magnate, once stated, “Half the money I spend on advertising is wasted. The trouble is I don’t know which half.” Marketing has changed a lot since
Millennials (aka Generation Y) are currently the “it” generation for manufacturers, marketers, and retailers. Members of Generation Y are probably the most studied generation that has ever lived. As digital natives they
For retailers focusing on Generation Y (aka millennials), the 2017 holiday shopping season could prove profitable. The consumer engagement firm First Insight predicts, “More millennial-age consumers [will] visit multiple stores in search
Targeted marketing gains more traction every day. Why? Because it provides a better customer experience and greater return on investment. “Not everyone is interested in, nor a good target for, every product
“When someone picks up their mobile device,” Google analysts assert, “chances are they want to learn, do, find, or buy something right now.”[1] They label those opportunities “micro-moments.” Those micro-moments are especially
Consumers are increasingly using the digital path to purchase as they shop for goods and services. That means, among other things, consumers are generating enormous amounts of data that can be used
By now most people understand they generate data whenever they use their computer, tablet, or smartphone. They also understand companies use that data to advance their commercial interests (either by selling the
No one argues with the fact we live in a digital age characterized by big data and advanced analytics. Marketers have had to adjust to this new reality by adopting targeted marketing
For manufacturers and retailers, there are a lot of generations currently in play — Baby Boomers, Generation X, Generation Y, and Generation Z. This age spectrum significantly complicates the targeted marketing arena.
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