In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
“Digital marketing budgets averaged 2.5% of company revenue in 2012, growing 9% in 2013,” reports Gartner’s Laura McLellan, “and that’s still too low. At a time when 2012 marketing operating budgets were
Walter Loeb recently reported that Macy’s has done well merging its retail and eCommerce channels using a strategy it calls “MOM” (My Macy’s localization, Omnichannel, and MAGIC selling strategy). Loeb reports that
“Last year marked a turning point in marketing,” writes Liz Crawford, vice president of insights and strategy at Marketing Drive, “it was the moment when genuine, one-to-one marketing was finally realized.” [“Market
In a recent Harvard Business Review article, Wes Nichols, cofounder and the CEO of MarketShare, a global predictive-analytics company headquartered in Los Angeles, described why it is important that companies take a
“Driving analytics against big-data is causing marketers to rethink what they do from the ground up,” writes Kim Davis. In fact, Davis believes that big data is fomenting a revolution in marketing.
In two recent posts (The Future of Big Data, Part 2 and Part 3), I discussed some observations about the connections between big data and marketing made by marketing technologist Scott Brinker.
A year ago Lisa Arthur reported, “Marketing is now a fundamental driver of IT purchasing, and that trend shows no signs of stopping – or even slowing down – any time soon.”
“Perhaps when it comes to natural language processing and related fields,” writes Alon Halevy, Peter Norvig, and Fernando Pereira, “we’re doomed to complex theories that will never have the elegance of physics
The Financial Times recently ran a special report entitled Decoding Big Data. Authors of the report, Paul Taylor, Caroline Nevitt and Katie Carnie, write, “As more people connect to the internet, the
The website crowdsourcing.org, calls targeted marketing “the Holy Grail of marketing!!” It goes on to say: “Targeted marketing can be key to a more successful business and making the promotions, pricing and
All Rights Reserved. Privacy Policy | Terms and Conditions ©2024 Enterra Solutions LLC® | Click for Accessibility
inquiries@enterrasolutions.com
One of our team members will reach out shortly and we will help make your business brilliant!
