In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
“Imagine the following scenario,” writes Mars Cyrillo. “You are an airline company and from all the data collected from previous interactions as well as data from other sources like social media channels,
In a post entitled “Behavioral Data and Targeted Marketing,” I discussed the fact that many marketers are still not taking advantage of the wealth of consumer data to which they are privy.
Alistair Barr reports, “Retailers have long struggled to determine whether online ads fuel sales in their bricks-and-mortar stores. Now, Google Inc. is testing a way to solve that puzzle. [“Google Tests a
Last January Mai Bruun Poulsen reported that “Companies Are Data-Rich and Insight-Poor.” [Mindjumpers, 24 January 2013] She explained: “Today’s consumers share tremendous amounts of data about themselves through social channels. The amount
Consumers are becoming more empowered and are, therefore, changing their buying habits. Analysts contend that manufacturers and retailers need to pay attention to how consumer behavior is changing if they want to
In the first post of this two-part series, I cited a number of sources who tried to explain the characteristics of the individuals who make up Generation Y (Gen Y) and who
“With the constant use of social media and digital outlets by the millennial generation (born 1980 to the early 2000s),” writes Heather Grossmuller, “marketing has shifted in a way that presents a
“Ever since smartphone makers began incorporating GPS receivers into their handsets,” writes Brad Howarth, “marketers have dreamed about making use of the technology. Their goal has been to use location to target
Back in 2000, Mel Gibson and Helen Hunt starred in a movie entitled “What Women Want.” The movie was about a chauvinistic advertising executive (Mel Gibson) who, following an accident involving a
“Consumer marketing used to just be about ‘spray and pray’ tactics,” writes Hansen Lieu, a Director of Solution Marketing at SAP. “We looked at our consumer database and came up with our
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