Big Data: Who Do You Trust?
January 6, 2015
The sine qua non for big data analytics is, of course, big data. That shouldn’t be a problem with the oceans of data that are being generated each day. There are, however,
Category: Targeted Marketing
In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
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2015 Predictions: Digital Marketing
December 16, 2014
One area in which you can find a wide variety of predictions is digital marketing. The reason for all this interest is that digital marketing is on the rise. Dr. Mark Camilleri
Targeted Marketing Requires Cultural Awareness
December 3, 2014
Companies don’t require a marketing genius to know that product preferences (in food, clothing, cars, etc.) differ among ethnic and cultural groups. Understanding those cultural differences is important if you want to
Targeted Marketing Requires Personalizing Your Content
November 10, 2014
“Amid the buzz about data marketing,” writes Matthew Parsons (@matt_parsons), “it’s all too easy to forget that customers are real people.” [“Big data gets personal: how to tailor the experience to suit
Target Marketing to Millennials Requires Refined Segmentation
November 3, 2014
“As marketers,” writes Paige O’Neill (@paige_oneill), Chief Marketing Officer at SDL, “we know that consumers of all ages — especially young adults — are device-savvy and no longer thinking in terms of
Targeted Marketing and Artificial Intelligence
October 13, 2014
“The age of intelligent machines has arrived,” writes Christopher Mims (@mims), “only they don’t look at all like we expected.” [“Artificial Intelligence Comes to Your Inbox,” The Wall Street Journal, 25 August
Target Marketing to Millennials
September 24, 2014
“Nearly every digital marketer has a goal of creating a viral campaign,” writes Kelsey Libert (@KelseyLibert), a Marketing Vice President and partner at Fractl. “Getting mass exposure for high-quality content provides huge
Actionable Insights Lead to Better Targeted Marketing
August 26, 2014
“In the history of advertising,” writes Steve Sachs (@stevenmsachs), CEO of OneSpot, “no consumer turns on their digital device and seeks out display ads to engage with a brand. What they’re almost
Targeting Your Most Valuable Customers
August 13, 2014
Kelly Liyakasa (@KellyLiyakasa) reports that a common theme at last summer’s eTail East conference in Philadelphia “was delivering personalized offers at scale.” [“Why Data Is the Most Valuable Player in Omnichannel Retail
Targeted Marketing: Be a Helpful Friend not a Creepy Stranger
July 10, 2014
“Big data this, big data that,” writes Fatemeh Khatibloo. “Hardly a day goes by when we’re not bombarded with messages about the big data platforms and technologies that will solve all our
